Cycle Sent Ltd trading as SuperSent respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you. 

The policy will specify why and for what purpose and how the information we hold about you is used, stored and shared. 

This website is not intended for children and we do not knowingly collect data relating to children.


Cycle Sent Ltd trading as SuperSent is the controller and responsible for your personal data. 

We have appointed a data privacy manager who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact the data privacy manager at

Third-party links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

  1. The data we collect about you

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

  • Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.

  • Contact Data includes billing address, delivery address, email address and telephone numbers.

  • Financial Data includes bank account and payment card details.

  • Transaction Data (if you have an account with us) includes details about payments to and from you and other details of products and services you have purchased from us.

  • Technical Data includes your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website. 

  • Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.  

  • Usage Data includes information about how you use our website, products and services. 

  • Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time. 

  1. How is your personal data collected?

We use different methods to collect data from and about you including through:

  • Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise.

  • Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. Please refer to our cookie policy regarding the information gathered via the Cookies on our website.

  • Third parties sources. We will receive personal data about you from various third parties including advertising networks such as Twitter and Youtube; and

  • We may also collect information that is publically available about you from sources such as Companies House and the Electoral Register based inside the EU, or as a result of a general google search. This may be collected as part of providing services to you and/or research to satisfy our obligation to know who our customer is.

  1. How we use your personal data and purposes of using your personal data 

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract we are about to enter into or have entered into with you. This means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

This will include when you are registering as a new customer, processing any orders and to enable us to manage our relationship with you. 

  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. This means the interest of our business in conducting and managing our business to enable us to give you the best service and the best and most secure experience.

This will include recovering any debts relating to orders from you, to enable us to manage our relationship with you and keep our records up to date, to deliver adverts and website content to you, to study how you are using our marketing, to improve our website and make any recommendations to you relating to other services to help grow our business. 

  • Where we need to comply with a legal obligation. This means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to.

This will include managing our relationship with you and to allow us to administer and protect our business and website. 

Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

Opting out

You can ask us or third parties to stop sending you marketing messages at any time by contacting us at any time. 

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a service purchase, warranty registration, service experience or other transactions.

  1. Disclosures of your personal data

We sometimes need to share the personal information we process with other organisations. Where this is necessary we are required to comply with all aspects of the relevant data protection legislation. What follows is a description of the types of organisations we may need to share some of the personal information we process with for one or more reasons.

Where necessary or required we share information with:

  • Other companies in the Cycle Sent Ltd trading as SuperSent Group

  • Service providers acting as processors who provide IT and system administration services.

  • Professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.

  • HM Revenue & Customs, regulators and other authorities who require reporting of processing activities in certain circumstances. 

  • Third party couriers to process orders

  • Stripe, a financial services company to collect your online payment details on our website

  • Fetchify, a data validation company to automatically capture your address in our website checkout 

  • Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy. 

  1. Transfers 

It may sometimes be necessary to transfer personal information overseas. When this is needed information is only shared within the European Economic Area (EEA). Any transfers made will be in full compliance with all aspects of the relevant data protection legislation.

  1. Data retention

How long will you use my personal data for?

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We will keep the information for as long as we are legally obliged to keep it – generally speaking this will be a minimum of six years in most cases.

We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

  1. Your legal rights

Under certain circumstances, you have a number of rights in relation to the personal information that we hold about you. These are:        

  1. To access that information – that means you can request details about the information that we hold about you. To do this you have to put your request in writing to our Data Protection Manager. We have 30 days to respond from when we receive your request. There may be some circumstances where we are legally prevented from providing that information to you.
  1. The right to withdraw your consent to us processing your personal information which is of a sensitive nature for example regarding your race or religion or health where we require your consent as the basis to process this type of information.
  1. The right to withdraw your consent to us processing your personal information for direct marketing purposes – If you have given us consent to use your personal information for this purpose you can withdraw your consent at any time. All you need to do is contact our Data Protection Manager in writing and let them know.
  1. To object to the processing of your information – You can object to the processing of your information for direct marketing purposes.
  1. To restrict the processing of your information – this means we can store your information but we cannot do anything else with it. Please note that your right to restrict the processing of information that we hold only applies in certain circumstances.
  1. To have incorrect information corrected – if the information we hold about you is not correct, for example we have your date of birth incorrect you have the right to request that we amend our records to show your correct date of birth. It is important to us to ensure your information is up to date and accurate – therefore please let us know if your change your name, move house, change your email address or other contact details. You can give us your consent and can withdraw your consent at a later date. To withdraw your consent all you need to do is contact Data Protection Manager in writing and let them know.
  1. If you are not happy with how we are processing your information we would ask that you raise your concerns with us. You can do this by contacting our Data Protection Manager. We take the handling and sharing of your information and your privacy very seriously. You are also able to raise your concerns with the Information Commissioner – details of how to contact the Information Commissioner can be found at